- Use psychological techniques when designing your banner
ads. Asking people not to select the link to your banner ad may actually
cause the exact opposite response. You could say for example, "Don't
Click Here If You Have All the Money You Need."
- Make your banner ad words as attractive as possible. Use
words like ultimate, powerful, sizzling,
hot, etc. Your words should relate and highlight your total offer.
- Offer a discount offer on your banner ad. People are
always looking for good deals. You could offer a percentage discount, dollar
discount, buy one get one free discount, etc.
- Include positive statements from customers in your banner
ad. These statements are evidence that your offer is legitimate and worth
finding more about. Make sure the statement from your customer is sufficient
to give people a good understanding of what you are offering.
- You could have a famous and respectable person on your
banner ad representing your product, web site or service. People will click
because they'll trust them over you.
- Include a powerful promise on your banner ad. You could
add the promise as a heading for your ad. The promise could offer to give
the customer two or three times as much as they paid for the product if they
are not satisfied.
- Be explicit when you instruct people to select your
banner ad. Those people that are just learning how to use the Internet may
not be familiar with how you select a banner ad. All you need to do is
include the phrase "click here" on your ad to enhance the number
of click throughs your receive.
- You could market your product on a trial basis. This will
translate to people that they will not lose anything if they click on your
banner ad and sample your product or service.
- Affirm the chief gain of your goods, web site or service
on your banner ad. It could be gains such as obtain more income, drop
pounds, boost vigor, accumulate wealth, etc.
- You could offer a product for free on your banner ad.
Getting something for free is one thing all people love. You should
associate the free offer to the people you want to target. If the free offer
is appealing to them they will select your banner.
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