Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

Include complimentary information on your web site. Visitors will be more attracted to your web site if the information you provide is unique and current. You could also provide people the opportunity to republish your information on their web site or within their online publication.

Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.

Provide visitors to you web site with a complimentary e-book. You could also add your business ad in the e-book and permit other people to provide it on a complimentary basis. If you would rather not write the e-book yourself, you could request authorization from other writers to use their writing.

Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.

Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.

Provide visitors the opportunity to obtain software programs for free. It could be complimentary software or software available on a trial basis. You cold even convert an area of your web site into a free software index. If you are the owner of the software, add your advertisement and permit other people to pass it on for free.

Give your services or programs away for free on your web site. You could offer search engine submission services and edict copy. The service or program should be something useful to the people you want to target.

Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

Provide an opportunity for visitors to your web site to join your online association for free. This will allow people to feel like they belong to something significant. You could also offer a complimentary e-zine for only those people who join the association.